Their app is beautifully designed, and through an intense focus on A/B testing and deep data and analytics, nothing is there by accident and everything is continuously optimized.ĭuolingo has built a product-obsessed culture, and after spending 10 days learning French, I can see and feel it every day I pick up the app to maintain my learning streak. Instead of building a boring classroom-style product in an app, Duolingo took inspiration from the world of mobile games (like Clash Royale and Angry Birds) to create a new type of learning experience that keeps people engaged. □Īnd today, we’re going to get into the weeds of an extraordinary EdTech product that relentlessly optimizes the way we learn new languages.įounded in 2011 in Pittsburgh, Pennsylvania, Duolingo makes learning languages fun and even slightly addictive. That’s the same reason we abandon things like our new year's resolutions with such reliability ( 8% completion rate )… running a marathon sounds great, but getting out of bed every morning sucks. And if the path to getting somewhere is tedious, overwhelming, or time-consuming…we probably won’t make it. This can be boiled down to the way we learn new things, which is usually rife with too much friction. Just take the drop-off rate for online courses as proof (a stat I’ve contributed to several times) - an abysmal 90%. The problem is-as is often the case with learning something new-we suck at sticking with hobbies like this. There’s no shortage of people dreaming about developing this linguistic skill. We dream of ordering crepes and croissants in the streets of Paris in lovely flowing French, or touring the coast of Italy on a Vespa and navigating with locals using our Italian. And for the simple reason that learning to speak another language is one of the most aspirational new skills people have, but one of the hardest to follow through with. I imagine a lot of hands went up, and a lot went down. Now, keep it up if you started learning one and stuck with it to a point where you’re able to have a conversation in it. Put your hand up if you’ve ever wanted to learn a new language.
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